Marketing Cloud Developer

Since 1996, NFF has designed, architected, and delivered IT network and security solutions to many state, and local government agencies, K-20 educational institutions, federal agencies, and large enterprise businesses across the mid-Atlantic. NFF is a technology services and solutions provider, specializing in next-generation IT infrastructure including networks, data centers, cloud migrations, IT security, collaboration and mobility, and full/part-time staff augmentation services.   Our solutions, professional services and IT staffing portfolio are centered around building more resilient, secure, adaptive, and intelligent IT infrastructure and include comprehensive assessment, architecture, design, integration and installation services, and ongoing performance management services though our Network Operations Center (NOC).  

NFF is a Cisco Gold Partner with a Customer Experience Specialization and was a “Cisco Top-5 Mid-Atlantic SLED Partner” in 2019, 2020 and 2022. NFF has maintained Cisco Gold Partnership since 2008, is the only Cisco Gold Partner headquartered in the District of Columbia. In addition to Cisco, NFF has key partnerships with many manufacturers and IT solution providers including, Rapid7, Arctic Wolf, VMware, NetApp and Splunk.

NFF is a District of Columbia (DC) Certified Business Enterprise (CBE) and a SBA Certified Small Business with headquarters in downtown Washington, DC. Our dedication to quality is reflected in our accomplishment of being awarded multiple ISO 9001:2015 certifications.

Duties and Responsibilities:

• Partner with Product Owner to review business requirements to design and develop solutions to meet communication objectives.
• Design, build, test and send emails in SFMC
• Understanding of nurture program functionality, capabilities and build upon request
• Segment and analyze SFDC and other prospect databases to target campaigns and provide targeting recommendations
• Application of tracking on all marketing automation tactics
• Reporting on marketing automation programs to highlight opportunities for enhancement to improve metrics & KPIs.
• Perform testing of emails, campaigns, pages, and data as needed and on time
• Assist with SFMC data hygiene and system maintenance
• Prepare and import lists into SFMC
• Assist with marketing automation-specific troubleshooting requests as submitted
• Provide recommendations on customer journey and communication best practices
• Build and maintain marketing automation campaigns that nurtures prospects through email and form template creation, landing page development, list segmentation, scoring
• Develop reporting and dashboards to communicate campaign and marketing effectiveness
• Interpret and translate metrics into insightful analysis to drive change and campaign performance
• Provide support for Salesforce and Marketing Cloud data integrations
• Work with mulesoft integrations with LMS – D2L and SIS – PeopleSoftCampus Solution, AWS –RedShift
• Document solution and architecture decisions
• Assist in monthly feature releases

Qualifications:

• Bachelor’s Degree in related field or equivalent work experience
• Ability to operate in a complex, rapidly changing environment while adhering to tight schedules and budgets
• Out of the box thinking for solutions and ideas in the email channel
• Must have good understanding of the methodologies for email campaign management including, but not limited to, campaign set up, coding, importing data, validating, optimization, segmentation, testing, deployment, tracking, reporting, and monitoring.
• Must have extensively used Journey Builder to design and automate responsive multi-channel campaigns.
• Extensive understanding of email marketing best practices, inbox deliverability and CAN-SPAM laws.
• Understanding of CRM concepts and email communications best practices
• Basic knowledge of SQL queries API concepts a plus
• Must have knowledge of email best practices including subject lines, messaging, segmentation, list management, deliverability.
• Knowledge of Adobe Creative Suite a plus
• Strong problem-solving skills
• Act independently on routine assignments or projects
• Able to communicate professionally, both oral and written
• Plan, organize and multi-task to complete assignments in an efficient manner
• Ability to work in cross-functional teams with a solution-focused mindset and positive attitude. Must be a team player.
• Strong interpersonal skills and a demonstrated track record of enabling repeatable processes, driving advancement in quality, and collaborating within a matrixed organization in a responsive and productive manner
• Excellent communication skills
• A minimum of 3 years/preferably 5 years of experience in Salesforce Marketing Cloud/ExactTarget with a proven track record of consistently exceeding performance goals.
• Experience creating automated or drip marketing campaigns that include email marketing required.
• Experience designing, developing, executing, and maintaining email marketing campaigns with an emphasis on Email Studio, Journey Builder, Data Extension, Automation studio, Trigger sends, Content Builder, Contact Builder.
• Experience with developing email templates and dynamic content using HTML and AMP Script.
• Experience creating responsive emails.
• Experience in supporting end-users, requirements gathering and documentation.
• Experience with list segmentation and working with large data sets.
• Experience in performing email QA testing to validate email rendering and deliverability across different devices and applications, using tools such as Litmus and Return path.
• Must have created User-Initiated and Triggered Automations like Data Extract, Filter, Import and Transfer File, Refresh Group, Query, Wait Activity and Send Email using Automation Studio.
• Experience with Data Extensions and SQL Queries a plus
• Experience working on optimizing campaigns through A/B testing and multivariate testing.
• Experience in developing scalable front-end user interfaces using HTML, CSS, JavaScript, JQuery and Angular JS.
• Worked extensively on Landing Pages and Microsites.
• Worked on email reporting and tracking, recommended improvements, enhancements, and testing strategies for future programs.
• Google analytics experience required.
• Salesforce Certified Marketing Cloud Consultant or Salesforce Certified Marketing Cloud Email Specialist.

NFF offers a competitive salary, comprehensive benefits and flexible paid time off options, for eligible employees:

• Medical, Dental and Vision, Health Savings Account, Flexible Spending Account
• STD, LTD, Supplemental life insurance and ADD&D
• Comprehensive 401k plan
• Paid Time Off

NFF is an Equal Opportunity Employer.

Important Notice: All NFF Inc communications come from @nffinc.com. Emails from other domains claiming to be NFF are likely scams. Be cautious, verify senders, and report suspicious messages immediately.